The 3Vs - defining properties of Big Data.

Introduction to the 3Vs in Big Data

The properties of big data have been defined by the 3Vs which are volume, velocity, and variety. The 3Vs refer to the different data types such as, the volume is the amount of data, velocity is the speed at which the data is processed and variety is the different types of data.

The 3Vs of Big Data

Volume: The volume in big data is the amount of data which is generated through different sources. For example, social media has a lot of text, images, videos and different multimedia shared through it where Facebook, YouTube, Twitter and Instagram have combined over 4 billion-plus accounts from which data is shared in huge volume.

Velocity: The speed at which data gets generated to be processed using big data can be termed as Velocity. The amounts of data that is being uploaded on different social media platforms every day are in millions of photos, videos and tweets. This is like a sand storm and big data helps companies to stand their grounds and see through the storm of vast data and help process it in a very fast way. 

Variety: The data that can be possibly get generated by humans or machines in structured and unstructured data sets can be referred to as Variety in big data. The text, tweets, videos and pictures can be characterised as Structured data and recording, voicemails and emails can be characterised as unstructured data which are elements under variety. Variety can classify the incoming structured and unstructured data as per their categories.



References:

• Whishworks (2017) Understanding the 3 Vs of Big Data - Volume, Velocity and Variety. Available: https://www.whishworks.com/blog/big-data/understanding-the-3-vs-of-big-data-volume-velocity-and-variety (Accessed: 10 February 2020).
• Big data LDN (2017) BIG DATA: THE 3 VS EXPLAINED. Available: https://bigdataldn.com/intelligence/big-data-the-3-vs-explained/ (Accessed: 10 February 2020).
• Tech target(2013) 3Vs (volume, variety and velocity). Available at: https://whatis.techtarget.com/definition/3Vs (Accessed: 10 February 2020).